Legion Field - Birmingham
October 29


Ford Tailgate Takeover

Ford Eastside Tailgate Takeover 2016

The Tailgate Takeover presented by Your Local Ford Dealers, is a high-energy, music driven celebration during the Magic City Classic. Ford brings you live performances, celebrity guests and interactive fun with amazing giveaways. Register for FREE admission at This year we are featuring a Classic Concert with radio personality and entertainment icon Chubb Rock, hip-hop legend Dana Dane, and reality TV star / multi-platinum rapper Yung Joc. Don't miss the return of The Ford Marching Fusion Drum Major Corp and PlayDate featuring DJ Genius & Jason!
Outside of Legion Field on the Eastside 

Friday, October 28, 2016

  • Movie Night
  • 3pm - 6pm: Brand Ambassador - Street Team / Guerrilla Marketing (R/V Park)
  • 6pm - 9pm: Onsite Registration & Vehicle Engagement
  • 6pm - 9pm: Music w/ DJ & Host
  • 9pm - 11pm: MCC Power Hour Kickoff Party, then MCC Movie Night presented by Ford 11pm – The Five Heartbeats (25th Year Anniversary)

Saturday, October 29, 2016

  • Classic Parade
  • 8am – 10am: 2 Vehicles (F-150 & Mustang) + the Ford Fusion Drum Majors
  • Pre-Game Tailgate Takeover
  • 10am – 11:30am: DJ Game Day Performance, Hosted by: Jason “International Jboy” and Celebrity Guest (TBD)
  • 11:30am – 1pm: PlayDate Signature Games + Consumer Engagement Activities
  • 1pm – 2pm: Ford Pre-Game Concert – Chubb Rock and other Guests
  • Data Collection
  • 9am – 2:30pm: Game Day Event Registration, onsite & online via